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Titlebook: European Retail Research; 2010 | Volume 24 Iss Dirk Morschett,Thomas Rudolph,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien

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1867-8785 ers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on o
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Efficient Estimation of Information Transferttention has been paid to highlight the most significant data on its activities and strategies, pointing out the consequences, for both sectors, of the important growth of store brands. Finally, we present the main conclusions on the topic, as well as a brief look to the future prospects of the retail sector in Spain
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https://doi.org/10.1385/159259395Xould integrate or separate their retail channels. Therefore, with this study, we address this topic and show, based on an empirical study, that the integration of consumer-related functions and processes between the channels of multichannel systems has positive effects on customer loyalty.
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