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Titlebook: European Retail Research; 2011 | Volume 25 Iss Dirk Morschett,Thomas Foscht,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien

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,RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations, article focuses on the possibilities of automatic RFID-based shopper tracking. Apart from the technical aspects of this data collection, the data analysis is also described. The existing Data Protection Act, further regulations, and consumer and public acceptance are legal and social restrictions.
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,Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Re it is investigated how different sourcing strategies influence the ethical sourcing performance (ESP) and how ESP influences a company‘s success. An empirical study with 47 German retailers, using PLS regression, supports the conclusions that ethical sourcing intentions and ESP are both positively
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,Retailing in India – Background, Challenges, Prospects,n of several sectors of the economy, whereas the main driver was a continuous increase of the gross domestic product (GDP). As a consequence, the Indian retail market has shown impressive and constant growth. Although the global financial crisis affected the Indian economy, the prospects for the Ind
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,Retail in Poland − New Challenges and New Strategies, special when comparing Poland to other European Union (EU) countries that shaped their retail structure through evolutionary approaches with a predominant share of entities being locally owned. Foreign retail groups are also the largest retail companies in Poland. The evident presence of top Europe
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Touring the Western European Defense Horizon,ng changes which would have the same impact on the alliance, albeit in the long run. And the recent changes in East Germany, which are accelerating the debate over German “reunification,” have potentially profound implications for the FRG’s relations with Western Europe and NATO.
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