Titlebook: European Retail Research 2011, Volume 25 Issue II; Thomas Rudolph,Thomas Foscht,Bernhard Swoboda Book 2012 Gabler Verlag | Springer Fachme

兵团

Nicola A. Nodargi,Paolo Bisegna own brand strategy within the fashion retail sector. The results of the paper highlight the interconnectivity between the brand dimensions and the need for management control over own brand strategy, providing guidance for fashion retailers on the implementation of their own brand strategy.

性学院

sinoatrial-node

Standardization of Front-end Offers and Back-end Processes of International Store Retailers, differently and have different impacts on standardization of processes. This underlines a more distinctive and complex view of standardization vs. adaptation decisions in international retailing research. For managers, the results emphasize the re- levance of market offer arrangements to changes in processes and vice versa.

lesion

食料

男学院

Several Aspects of Psychological Pricing: Empirical Evidence from some Austrian Retailers,c meanings, eye-catching sequences, and price cuts framed in percentage or euro terms and uses a descriptive design to determine the extent to which retailers of grocery, furniture, clothes, hardware, consumer electronics, and food apply these psychological pricing methods in Austria. Odd and even p

Enliven

abolish

Permanent

ANA

,Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers,tive that a wholesaler can em- phasize different functions in its offer and that this influences the risk of being eliminated from the distribution channel. Using a sample of 432 German wholesale companies, we dem- onstrate that an emphasis on the logistics function helps the wholesaler to remain a