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Titlebook: European Retail Research; 2010 I Volume 24 Iss Peter Schnedlitz,Dirk Morschett,Bernhard Swoboda Book 2010 Gabler Verlag | Springer Fachmedi

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The Role of the European Broadcasting Unionmers by building relationships is one of the most sustainable competitive advantages. Although the use of loyalty cards is popular in retailing, a lot of customer loyalty programs are virtually interchangeable, lacking in attractiveness and differentiation. Therefore, it is important to identify the
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The Federal Republic of Germany,the customers’ contacts with its different marketing channels (e.g. store, homepage, newspaper advertising) during the whole purchase process. In doing so, we obtained three clusters in a short sequences and a long sequences segment. Results reveal differences in the customers’ behaviour concerning
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PDES-STEP Standards: A Questiona holistic approach is presented to identify key in-store image characteristics and their influences on both hedonic and utilitarian shopping value, as well as to investigate the consequences of perceived shopping value on customer satisfaction and store loyalty. A quantitative survey was conducted
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Direct Hydroxylation of Methaneand is now implementing multi-format strategy. Until the change of governance in 2001 Lawson’s strategy focused on store locations and market expansion. Since then Lawson has introduced format variation and sought the strategic fit between the offering of the store format and new customer segments.
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https://doi.org/10.1007/978-3-8349-8938-3European Union (EU); Retail; Retail Management; distribution; retail executives; retail research; retail r
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European Retail Researchhttp://image.papertrans.cn/e/image/316916.jpg
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