| 书目名称 | European Retail Research | | 副标题 | 2010 I Volume 24 Iss | | 编辑 | Peter Schnedlitz,Dirk Morschett,Bernhard Swoboda | | 视频video | | | 丛书名称 | European Retail Research | | 图书封面 |  | | 描述 | The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the p | | 出版日期 | Book 2010 | | 关键词 | European Union (EU); Retail; Retail Management; distribution; retail executives; retail research; retail r | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-8938-3 | | isbn_softcover | 978-3-8349-2254-0 | | isbn_ebook | 978-3-8349-8938-3Series ISSN 1867-8785 Series E-ISSN 2364-589X | | issn_series | 1867-8785 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010 |
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发表于 2025-3-21 16:45:05
