Titlebook: European Business; Neil Harris Textbook 1999Latest edition Neil Harris 1999 business.business strategy.competition.Eastern Europe.economic

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Begriffsdefinitionen und Forschungsstand,t effectively. This chapter examines EU competition policy and EU social policy and explores why these have had to be promoted alongside the development of the single market. If businesses are to take advantage of access to other EU markets previously denied them, and hence achieve the benefits of e

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Ungleichheit im politischen Teildiskursonomic, political, legal and social systems of these countries. This chapter looks particularly at the economic developments and their impact on the operation of business. It examines why command economies failed; how reform processes have taken place, particularly privatisation; the problems experi

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https://doi.org/10.1007/978-3-663-14805-0ed. The role of international marketing is considered as a means to achieve strategic objectives of accessing new markets. Linked to this the problems of barriers to entry, first developed in Chapter 4, are explored in more depth. Exporting, foreign direct investment and joint ventures are examined

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The European business environment,n analysis of the economic, political, legal, cultural and other factors which determine this environment. The recent economic performance of different European Union countries is reviewed and compared with that of the EU’s main competitors, the US and Japan, to determine the relative strengths and

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Central and Eastern Europe: economies in transition,onomic, political, legal and social systems of these countries. This chapter looks particularly at the economic developments and their impact on the operation of business. It examines why command economies failed; how reform processes have taken place, particularly privatisation; the problems experi