Titlebook: Eurasian Business Perspectives; Proceedings of the 2 Mehmet Huseyin Bilgin,Hakan Danis,Meltem Ş. Ucal Conference proceedings 2020 Springer

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https://doi.org/10.1007/978-3-662-33306-8sions. This qualitative research focuses on the Finnish online forum called Brick Builders. This community is fully fan-based without any company involvement and it includes different age groups and both genders. The data collection is mainly based on netnography with more than 1000 postings and wit

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Die Anatomie digitaler Geschäftsmodelleons of products and services differs depending on their country of origin and on the country of origin of consumers. The data have been collected from 264 students from Poland, Lithuania, and Germany, with the use of an auditorium survey technique. To analyze the data, a method of the repeated measu

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https://doi.org/10.1007/978-3-658-09351-8dging, brand awareness, and their opinions about Airbnb marketing communication to find out the reason behind the website traffic differences. The method was a mixed method, with an online questionnaire using snowball sampling to recruit young adult respondents from both countries and an in-depth in

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https://doi.org/10.1007/978-3-531-93471-6was to find out the associative perceptions of Latvia as a tourism destination in Latvia’s target markets in Europe, as well as to investigate whether the current and potential Latvian tourism brands correspond with the associations of the people of these markets about holiday travel. The study invo

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