| 书目名称 | Eurasian Business Perspectives |
| 副标题 | Proceedings of the 2 |
| 编辑 | Mehmet Huseyin Bilgin,Hakan Danis,Meltem Ş. Ucal |
| 视频video | |
| 概述 | Covers scholarly contributions from diverse areas of business and management, in particular marketing, tourism, management and accounting and finance.Presents original empirical research from developi |
| 丛书名称 | Eurasian Studies in Business and Economics |
| 图书封面 |  |
| 描述 | .This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB‘s marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.. |
| 出版日期 | Conference proceedings 2020 |
| 关键词 | Healthcare Project Evaluation; Crowdfunding Start-ups; Consumer Engagement; Industry 4; 0; Bank Reliabili |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-35051-2 |
| isbn_softcover | 978-3-030-35053-6 |
| isbn_ebook | 978-3-030-35051-2Series ISSN 2364-5067 Series E-ISSN 2364-5075 |
| issn_series | 2364-5067 |
| copyright | Springer Nature Switzerland AG 2020 |
发表于 2025-3-21 19:32:35
