Titlebook: Entrepreneurship in the Digital Era; Case Studies, Approa Daniel Schallmo,Jens Pätzmann,Thomas Clauß Book 2023 The Editor(s) (if applicable

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Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands,the results, the hypothesis was largely confirmed. Start-ups that want to create a unique brand personality through archetypes can now link empirically proven colours to their logos, websites, apps, packaging, and corporate design.

Acclaim

2192-8096 comprehensively.Includes perspectives from several industrie.Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cul

态学

Book 2023 of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepre

柔美流畅

Die Basics: Begriffe der Stromwirtschaft, ventures. This study generates insights on the current state of research, key areas, and the future of the field. Therefore, this study lays the groundwork for further development of the field and dialogues with practitioners and researchers of other disciplines.

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WAIL