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Titlebook: Entrepreneurship in the Digital Era; Case Studies, Approa Daniel Schallmo,Jens Pätzmann,Thomas Clauß Book 2023 The Editor(s) (if applicable

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书目名称Entrepreneurship in the Digital Era
副标题Case Studies, Approa
编辑Daniel Schallmo,Jens Pätzmann,Thomas Clauß
视频video
概述Provides latest insights from researchers and practitioners on digital entrepreneurship.Considers environmental factors on entrepreneurship comprehensively.Includes perspectives from several industrie
丛书名称Management for Professionals
图书封面Titlebook: Entrepreneurship in the Digital Era; Case Studies, Approa Daniel Schallmo,Jens Pätzmann,Thomas Clauß Book 2023 The Editor(s) (if applicable
描述.Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing...This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization..
出版日期Book 2023
关键词Digital Entrepreneurship; Entrepreneurial Ecosystem; Digital Transformation; Case Studies; Strategic Pla
版次1
doihttps://doi.org/10.1007/978-3-031-43188-3
isbn_softcover978-3-031-43190-6
isbn_ebook978-3-031-43188-3Series ISSN 2192-8096 Series E-ISSN 2192-810X
issn_series 2192-8096
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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,Self-Employed Entrepreneurs’ Digital Mindset,tal communication and cooperation tools, (2) if yes, what are the differences in the digital mindset gap, (3) and finally, what can explain the digital mindset gap? The work method is a repeated survey, where answers are statistically compared to illuminate the digital mindset gap on various paramet
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Logo Creation with Archetypes: Using Archetypical Shapes to Design Brand-Compliant Logos for Start-design the shapes of brand logos. Quantitative research was undertaken with a group of German consumers, and six structured interviews were conducted with experts from business and science. The results show that archetypical and anti-archetypical shapes can be identified for all archetypes. These fi
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Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands,rs, colour associations with an archetypal model were investigated through a quantitative online survey. The archetypes and anti-archetypes from the model by Pätzmann & Hartwig were briefly presented to the participants with their most concise characteristics and properties (Pätzmann & Hartwig, Mark
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Classification of Born-Global Firms: The Case of Japanese High-Tech Startups,ucted a study of Japanese high-tech startups to identify the process of early internationalization in firms with a large domestic market and few incentives to internationalize. We found that international entrepreneurship and the conditions in the domestic market affect early internationalization. O
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