Titlebook: Entrepreneurship and Organizational Change; Managing Innovation Vanessa Ratten Book 2020 Springer Nature Switzerland AG 2020 Enhancing dyn

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Bapi Chakraborty,Shijimol Ambi Karthikeyanrch uses an ethnographic approach to examine the relationship between a franchisor and several mature franchisees in a service industry franchise. It is well known that franchisees progress through various phases during the relationship. In this study, we focus on how and why mature franchisees diff

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Sheela Srivastava,P. S. Srivastavaxt, as well as presents the main strengths and limitations of these theories. The review included the Social Cognitive Theory (SCT); the Prospect theory (PT); the Theory of Reasoned Action (TRA); and Theory of Planned Behaviour (TPB). This review serves to identify the gap of the current literature.

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