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Titlebook: Entrepreneurship and Innovation; Theory, Practice and Tim Mazzarol,Sophie Reboud Textbook 2020Latest edition Springer Nature Singapore Pte

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https://doi.org/10.1057/9781137025012 a distinct business model. While entrepreneurship has been viewed as a process of self-directed, individualistic and profit maximising opportunism, the reality is that many entrepreneurs and innovators are not totally focused on personal wealth creation. Money is just a necessary tool that can be u
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The Entrepreneur,prising behaviour. Also examined are the roles of creativity and achievement drive, plus concepts for evaluating individual entrepreneurial traits. The chapter also overviews the concept of entrepreneurial orientation.
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