Titlebook: Entrepreneurship and Innovation; Theory, Practice and Tim Mazzarol,Sophie Reboud Textbook 2020Latest edition Springer Nature Singapore Pte

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Past Failures to Engage with Uncertainty,mic process, and the importance of initial customer selection. Also discussed are the need to identify clear pathways to market, the barriers to market entry, and substitution threats. The need for the formation of strategic alliances is also considered.

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Mobile STEM Learning Scenarios,al in the development of entrepreneurial ventures and that the planning process must be non-linear in nature if it is to be responsive to the opportunities that market or product innovation offer. While the discipline of formal business planning is highly important to the development of a successful

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Uncertainty, Rationality, and Agencyhnological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of . through the adoption of a . strategy. The chapter also provides an overview of new product development processes such as . and ., plus the process of assessing ..

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Modelling of Epistemic Uncertainty,ssments of the customers’ needs and wants. It discusses the use of a range techniques and associated concepts including voice of customer, quality function deployment (QFD), Kano analysis, CAGE modelling, customer archetyping, product concept development, and product-technology road mapping. The cha

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https://doi.org/10.1007/978-3-030-99534-8ge and in more mature ventures. The importance of getting the right team and the need to ensure that the team is balanced and effective are also considered. It also examines some of the issues associated with the management of strategic partnering through joint ventures and alliances.

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John M. Bennett,Carolyn E. Reedess ends when the product, process or service is finally marketed successfully to the customer. It is typically the costliest part of the innovation process, requires the most entrepreneurial effort and involves the most commercial risk. At the heart of the commercialisation process is the developme