Titlebook: Entrepreneurial Vision; A Guide for Charting Susan E. Reid,Charles B. Crawford Textbook 2022 The Editor(s) (if applicable) and The Author(s

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Creating Vision Context: Using Market Learning Tools,nt customers and interviews with lead users and experts. Sometimes, however, in-depth interaction with existing customers or with lead users is challenging to achieve, especially in the case where market context is low and/or technology development is involved. Here in ► Chap. ., we examine market l

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,Refining the Vision’s Value-Add and Value Proposition,d is crystallized through the construction of a clear value proposition statement. The value proposition is sometimes used on its own as a reflection of the product/market vision statement, or sometimes it is meaningfully incorporated into the vision statement or alternatively is provided as an adju

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Testing Willingness-to-Adopt,iveness and types of adopters. This tool—a questionnaire—was developed by Reid et al. (2018, 2019) in research on technology-based devices for seniors (mobile devices and stove sensors). As a result, in this chapter, we seek to:

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