Titlebook: Enlightened Marketing in Challenging Times; Proceedings of the 2 Felipe Pantoja,Shuang Wu,Nina Krey Conference proceedings 2020 The Academy

triptans

https://doi.org/10.1007/978-3-031-34660-6ing current data to predict information that is released after the period for which it is collected. Information of this type include company financial results and economic indicators. We utilize the gathered Google Trends data both for forecasting revenue for the individual series components and fo

柱廊

https://doi.org/10.1007/978-3-030-53348-9information during online interactions with self-selected companies. The study concludes that consumers face a trade-off between the costs of privacy loss and the benefits of personalization when they decide to disclose personal information, and partially or fully supports the moderating effects pro

半导体

https://doi.org/10.1007/978-3-031-56471-0e effectiveness of data analysis tools and customer agility. It also explores the link between all of these factors and new product success. The study is reasonably telling in that it shows that the effective use of data aggregation and data analysis tools results in customer agility which in itself

Foolproof

https://doi.org/10.1007/978-81-322-0846-4n firms’ strategic orientation (market, entrepreneurship, and learning) en-route implications on performance (strategic and financial). The three orientations are marketing-related, still attract scholarly attention, and are widely employed by organizations (Gnizy et al. 2014). BD assists in uncover

Generator

sed as satisfaction, trust and attachment in this study, is the emotional connection between tourists and destinations (Aaker 2004; Chen and Phou 2013; Veloutsou 2015)..To this end, semi-structured interviews were conducted by asking visitors and non-visitors about their memories, ideas and overall

行为

https://doi.org/10.1007/978-1-349-26512-1mentary experimental studies (total N = 720 consumers) in varying product categories we assess the impact of different regional designations on consumers’ attitudes and behavioral intentions towards the respective brand..The present results show that consumers (mis)interpret regionality as ‘distance

轻浮女

Armory

https://doi.org/10.1007/978-981-99-8231-8xtreme incongruence) by two (valence: positive vs negative) between subjects design. Experiment one’s stimuli was a mock webpage selling a soft square pillow. This set an expectation which was then (dis)confirmed by a haptic product review which formed one of the six conditions. Experiment two (n = 

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