Titlebook: Enlightened Marketing in Challenging Times; Proceedings of the 2 Felipe Pantoja,Shuang Wu,Nina Krey Conference proceedings 2020 The Academy

冠军

书目名称Enlightened Marketing in Challenging Times影响因子(影响力)




书目名称Enlightened Marketing in Challenging Times影响因子(影响力)学科排名




书目名称Enlightened Marketing in Challenging Times网络公开度




书目名称Enlightened Marketing in Challenging Times网络公开度学科排名




书目名称Enlightened Marketing in Challenging Times被引频次




书目名称Enlightened Marketing in Challenging Times被引频次学科排名




书目名称Enlightened Marketing in Challenging Times年度引用




书目名称Enlightened Marketing in Challenging Times年度引用学科排名




书目名称Enlightened Marketing in Challenging Times读者反馈




书目名称Enlightened Marketing in Challenging Times读者反馈学科排名

表示向下

Enlightened Marketing in Challenging Times978-3-030-42545-6Series ISSN 2363-6165 Series E-ISSN 2363-6173

把手

https://doi.org/10.1057/9780230303836By relying on evolutionary psychology, I develop a typology of advertising cues and explain their cross-cultural transportability. I highlight three distinct categories – human universals (evolved similarities), local adaptations (evolved differences), and local socialization (differences not due to

geometrician

The Rise and Fall of the Labour Leftctions to the advertisements of specific products and brands, only a small number focus on the public’s attitudes toward advertising as institution. There seems to be little research designed with the purpose of exploring and understanding rather than attempting to measure and predict these attitude

结束

钩针织物

https://doi.org/10.1007/978-3-031-34660-6 We expand this work by providing an algorithm to combine and aggregate search volume data, so that the resulting data are both consistent over time and consistent between data series. We give a brand equity example, where Google Trends is used to create several brand equity indices of 100 top ranke

钩针织物

https://doi.org/10.1007/978-3-030-53348-9 personal data in exchange of personalized targeted offers. However, these individualized marketing activities are often considered intrusive by consumers, who feel they are losing control over their personal data and their right to privacy. This study contributes to bridge a gap in the literature,

孤僻

https://doi.org/10.1007/978-3-031-56471-0g the changing customers’ needs. They are expected to achieve agility in combining data across the organisation. Big data has become a crucial driving force in any company’s success..The current study examines the role of big data in new product success. It gives insight into the role of customer ag

GLUE

https://doi.org/10.1007/978-81-322-0846-4i et al. 2017). While research on low-level operational aspects of BD is flourishing (Lehn 2018), little is known about its impact on firms’ strategies. Strategic orientations guide the firm’s decision-making and action-taking and describe how resources are allocated and employed. While orientations

perpetual

attributes and object free activities in a destination (Bryce et al. 2015; Fu et al. 2018). Two important gaps have been identified in this area of research. First, it has been investigated by major studies in culture- or historic- tourism context (Frost 2006; Lu et al. 2015; Zhou et al. 2013). How