Titlebook: Engineering Mathematics and Computing; Park Gyei-Kark,Dipak Kumar Jana,Mohd Helmy Abd Wah Book 2023 The Editor(s) (if applicable) and The

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Investigating the Impact of Social Media Marketing on Business Performance of Different Brands in Itural Equation Modeling and Exploratory Factor Analysis (EFA) by SPSS-23 and AMOS-23 were used to analyze the data and to establish a research model for assessing influences of Social Media Marketing toward business performance of different Brands in Indian cosmetics Market.

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1860-949X ing 19 chapters, is useful to the researchers, scholars, and practising engineers as well as graduate students of engineering and applied sciences. .978-981-19-2302-9978-981-19-2300-5Series ISSN 1860-949X Series E-ISSN 1860-9503

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https://doi.org/10.1007/978-981-99-5219-9 methods is performed by adopting some pairs of fuzzy numbers from previous works. At last, multi-criteria decision-making problems and pattern recognition through the concept of proposed dice similarity measure of fuzzy numbers have been demonstrated to show its applicability in our real-life probl

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https://doi.org/10.1057/9781137389183earning algorithms for implementing classification and regression tasks. The algorithms are Decision Tree (c4.5), Linear Regression (LR), and Decision Forest (DF) with a 10-fold cross-validation method for training and testing. The results showed that C4.5 achieves the best overall results of 81% ac

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