Titlebook: Encounters with Popular Pasts; Cultural Heritage an Mike Robinson,Helaine Silverman Textbook 2015 Springer International Publishing Switzer

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,Branding Peru: Cultural Heritage and Popular Culture in the Marketing Strategy of PromPerú,ive cultural ideas about what Peru and Peruvianess are. The brand has overcome the pathology of Michael Herzfeld’s cultural intimacy pervasive in the country so as to generate a performative and embodied pride of self as a member of this imagined community. Popular culture in Peru has become one of

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Uneasy Heritage: Remembering Everyday Life in Post-Socialist Memorials and Museums, popular memories of state socialism—be it in terms of ideology or everyday life—risks a “disinheritance” of certain social groups and highlights the particularly politicized nature of heritage construction in post-transition societies.

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hedonistic frivolity? When/under what circumstances is the creation and expression of new cultural forms – popular culture – capable of being transformed into heritage?..978-3-319-35193-3978-3-319-13183-2