| 书目名称 | Employee Engagement in Media Management |
| 副标题 | Creativeness and Org |
| 编辑 | Stavros Georgiades |
| 视频video | |
| 概述 | Analyses an important management issue in the context of media organizations.Presents in-depth case study research conducted in media organizations around the world.Combines theory and practical manag |
| 丛书名称 | Media Business and Innovation |
| 图书封面 |  |
| 描述 | .This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.. |
| 出版日期 | Book 2015 |
| 关键词 | Case Study Research; Employee Involvement; Media Management; Organisational Creativity and Innovation; O |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-16217-1 |
| isbn_softcover | 978-3-319-35900-7 |
| isbn_ebook | 978-3-319-16217-1Series ISSN 2523-319X Series E-ISSN 2523-3203 |
| issn_series | 2523-319X |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 18:35:23
