Titlebook: Emotional Banking; Fixing Culture, Leve Duena Blomstrom Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Banking.Digital bank

Stagger

EX—Perspective on Modern Digital Bankingtal offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and positive emotional experience and makes the consumer think of the respective bank as a brand.

纵火

GEN

Everyone’s a Designerthe principle of Human Centered Design and have them use that as integral part of any work they do. The chapter analyzes the difference between mere user experience (UX) and emotional experience (EX) and how the distinction, if it permeates the organization, can be a lever to change the culture and empower brand creation in banks.

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exhilaration

nitric-oxide

Reverie

慌张

Banks and Brands at becoming addictively beloved by consumers such as JetBlue or Ted Baker and wraps up with figures to show that being a valuable brand has clear, quantifiable economic impact and those that achieve it reap monetary results.

Carcinogenesis

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The Intrapreneur Warrior’s Guide out. The chapter contains the definition of Intrapreneurship as seen by JP Nicols—the first one to use the concept in FinTech—and a clear Dos and Don’ts’ for intrapreneurs section offering practical advice for those willing to undertake the challenge.