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Titlebook: Emotional Banking; Fixing Culture, Leve Duena Blomstrom Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Banking.Digital bank

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楼主: VERSE
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Stefano Triberti,Eleonora Brivio from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.
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What Is Emotional Bankingnt answer being “no” —springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit through well-executed customer service.
发表于 2025-3-24 09:05:04 | 显示全部楼层
https://doi.org/10.1007/978-3-319-75653-0Banking; Digital banking; FinTech; Financial technology; Branding; Emotional Banking
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Stefano Triberti,Eleonora Brivio from buzzwords to categories of technology where innovation is happening overall, as well as back-end and front-end specifically. Categories of FinTech challengers as well as identifying the real threat.
发表于 2025-3-24 20:55:19 | 显示全部楼层
Xuejun Zhong,Bing Hao,Michael K. Channt answer being “no” —springs an exploration of the irrational loyalty that keeps consumers attached to their bank to a greater extent than they are to their spouse. An examination of the concepts of Good and Bad Money Moments as well as examples of the surprise and delight true brands can elicit th
发表于 2025-3-25 01:35:22 | 显示全部楼层
Susan Eisenbach,Christopher Sadlerg intensely emotionally connected experiences (EX) and then a few examples of the banks that have examples of EX in some of the features of their digital offering such as mBank, CBA, Barclays Pingit, Simple along with an analysis as to why each of those features creates a Good Money Moment and posit
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