Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut

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978-981-99-6103-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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Emerging Trends and Innovation in Business and Finance978-981-99-6101-6Series ISSN 1431-1941 Series E-ISSN 2197-716X

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M. Salizzoni,G. Carbonaro,L. Repetto auto lubricants companies in Amman, the capital city of Jordan. A convenient sample consisted of 384 customers were selected. IBM SPSS 24.0 have used to check the study hypotheses. The results found that social media has an impact on marketing performance (MP). Based on the study results a set of r

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https://doi.org/10.1007/978-3-662-64129-3 purchased green technology products in Amman, A convenience sample was selected through distributing our questionnaire face to face approach at different companies and places in Amman. The study hypothesis was tested using structural equation modeling (AMOS). The results show an impact of GB on cus

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https://doi.org/10.1007/978-3-319-42539-9e study population. A convenience samples was used to collect the study data.. The final sample of the study consisted of (401) answers. Statistical package (SPSS), moreover to the (AMOS) program used to test hypotheses. The results showed an impact of artificial intelligence on the marketing perfor

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Nurse prescribing: the reality,rdanian Telecommunications Companies. A convenience sample of (258) customers were chosen. The results of the study showed an impact of digital marketing tools on customer interaction. The study recommended following up with the latest methods and technologies that appear in digital marketing, espec