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Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut

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The Impact of Marketing Through the Social Media Tools on Customer Value” Study on Cosmetic Productsrs of companies selling and manufacturing cosmetic products in Jordan that depend on social media on marketing. SPSS and AMOS software was used by the researcher. The statistically significant results showed the impact of marketing through SM on achieving customer value (CV). The study recommended r
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The Role of Digital Promotion in Enhancing the Image of Jordanian Islamic Banks clients of the Islamic International Arab Bank., with the sample size determined by simple random sampling. Structural equation modeling (PLS-SEM) was used to analyze the hypotheses. The study results showed an impact of digital promotion on the mental image. Based on the aforementioned findings of
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The Role of Digital Public Relations in Improving the Mental Imagecludes all customers of the Jordanian Duty Free Shops Company, with the sample size determined by simple random sampling. The study followed the quantitative approach using partial least squares structural equation modeling (PLS-SEM) to analyze the hypotheses. The study found that there is an impact
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The Role of Public Policy Making in the Strategic Performance According to the Balanced Scorecard Mofore, it was focused on the Executive Council of Karak Governorate in Jordan. A random sample of (84) respondent. Structural equation modeling (SEM) was used to test hypotheses. The results demonstrated that public policy-making has a positive impact on the strategic performance. Based on the previo
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Talent Management Practices and Corporate Entrepreneurship: An Evidence from Emerging Marketearch data was collected from 454 managers in entrepreneurial organizations in various sectors of the Jordanian economy with an 86.97% response rate of the total distributor. The research applied structural equation modeling as a statistical approach to analysing the primary research data. The resul
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The Use of Chatbot as an Artificial Intelligence Tool to Improve Intelligent Digital Marketingmachine learning technology leads marketing beyond digital marketing to intelligent digital marketing. In intelligent digital marketing, the company will be able to classify the customers based on their preferences, which ends up having different segmentations for customers. A chatbot is a tool that
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Chiari Malformation and Syringomyelia,s of the study, the researchers recommended all officials and decision makers to in order to increase interest in students, study their characteristics and understand their different motives in order to maintain their share and position among competitors in the market.
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