Titlebook: Electronic Word of Mouth (eWOM) in the Marketing Context; A State of the Art A Elvira Ismagilova,Yogesh K. Dwivedi,Michael D. Wil Book 2017

傲慢物

Book 2017eloping loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM..

剥削

2191-5482 l for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM..978-3-319-52458-0978-3-319-52459-7Series ISSN 2191-5482 Series E-ISSN 2191-5490

侵略主义

Electronic Word of Mouth (eWOM) in the Marketing ContextA State of the Art A

忙碌

Metastasis

Traditional Word-of-Mouth (WOM), from researchers. It is well established in academic literature that the power of WOM influences consumer decision-making and it is more effective in comparison with marketer-initiated communications (Buttle 1998; Steffes and Burgee 2009). As will be discussed in more detail through the chapter, pr

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Diuretic

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Shuttle