Titlebook: Electronic Markets; Benefits, Costs and Craig Standing (Professor of Strategic Information Book 2009 Palgrave Macmillan, a division of Mac

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The Relationship Between Electronic Marketplace Strategy and Structurenot explicitly addressed the strategic implications embedded within e-marketplace structures. The structural implications of e-marketplaces go beyond the perception of bias and neutrality mentioned in the literature (Brunn et al., 2002).

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Overview: This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.978-1-349-31058-6978-0-230-27423-5

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Book 2009This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.