Titlebook: Electoral Strategies and Political Marketing; Shaun Bowler (Assistant Professor),David M. Farrel Book 1992 Palgrave Macmillan, a division

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Book 1992election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative

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2947-0021 age their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a co

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Ernst Lotz,Emil Kroymann,Wilhelm Sandmannss than two decades! The election took place on 12 December resulting in the formation of yet another non-socialist minority coalition government. This was the third election in a row (1987, 1988 and 1990) where despite a drop in voter support (and seats) the government remained in office.

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https://doi.org/10.1007/978-3-642-94296-9taching such importance to campaigns. As was shown (p. 220), the party’s campaign can lead to the ‘changing [of] a previously held opinion. In many more cases it can mean a voter forming an opinion on an issue, perhaps for the first time.’

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The Study of Election Campaigning,al result and on societal and long-term political factors influencing that result. The election campaign — the event of great interest, which has at least some role to play in affecting the result — is usually passed over or at most receives minimal attention. It is generally left to the journalists

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