Titlebook: Effective Strategy Implementation; Conceptualizing Firm Adele J. Huber Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesba

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https://doi.org/10.1007/978-3-662-06489-4nd brand strategies. While there is some knowledge on brand strategy formulation, there is little knowledge on how brand strategies may be implemented effectively. This is in contrast to the extant literature that highlights the importance of strategy implementation for performance outcomes of (bran

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Aphasie – Störung der inneren Spracheis end, organizational learning (OL) theory is used to examine SI as a possible mediator of strategies’ performance effects and, in particular, to evaluate the role of firms’ SI capabilities for strategies’ performance outcomes. The paper proposes a conceptual model of innovative marketing strategie

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Effective Strategy Implementation978-3-8349-6595-0Series ISSN 2627-6364 Series E-ISSN 2627-6372

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Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research,nd brand strategies. While there is some knowledge on brand strategy formulation, there is little knowledge on how brand strategies may be implemented effectively. This is in contrast to the extant literature that highlights the importance of strategy implementation for performance outcomes of (bran

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The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make StrategSI effectiveness still is not understood well. This is mainly because research largely has neglected to focus on SI as a key organizational capability. Drawing on organizational learning (OL) theory, this paper provides a conceptualization of and develops a higher-order measure for a firm’s strategy

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