书目名称 | Effective Strategy Implementation |
副标题 | Conceptualizing Firm |
编辑 | Adele J. Huber |
视频video | |
丛书名称 | Schriften zum europäischen Management |
图书封面 |  |
描述 | Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies‘ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm‘s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm‘s performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage. |
出版日期 | Book 2011 |
关键词 | Marketing; Organizational capabilities; Organizational learning theory; Scale development; brand strateg |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-8349-6595-0 |
isbn_softcover | 978-3-8349-2768-2 |
isbn_ebook | 978-3-8349-6595-0Series ISSN 2627-6364 Series E-ISSN 2627-6372 |
issn_series | 2627-6364 |
copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011 |