Titlebook: Economics of Grids, Clouds, Systems, and Services; 13th International C José Ángel Bañares,Konstantinos Tserpes,Jörn Altma Conference proce

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https://doi.org/10.1007/978-3-662-48686-3ocal bias and distinct cultural needs. We find that differences between high- and low-context cultures provide the most compelling explanation for market fragmentation and derive possible strategies for single applications’ global market expansion.

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When Culture Trumps Economic Laws: Persistent Segmentation of the Mobile Instant Messaging Marketocal bias and distinct cultural needs. We find that differences between high- and low-context cultures provide the most compelling explanation for market fragmentation and derive possible strategies for single applications’ global market expansion.

TEN

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Conference proceedings 2017 held in Athens. Greece, in September 2016...The 11 revised full papers and 11 short papers presented were carefully reviewed and selected from 38 submissions...This volume has been structured following the seven sessions that comprised the conference program (three of which are work-in-progress ses