书目名称 | Economics and Management of Franchising Networks |
编辑 | Josef Windsperger,Gérard Cliquet,Mika Tuunanen (Re |
视频video | |
概述 | Includes supplementary material: |
丛书名称 | Contributions to Management Science |
图书封面 |  |
描述 | .Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21.st. century: Franchising networks as organizational arrangement for growth and internationalization of firms.. |
出版日期 | Conference proceedings 2004 |
关键词 | Business; Contracting; Franchise Governance; Franchising; Innovation; Management; Market Entry; Performance |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-7908-2662-3 |
isbn_softcover | 978-3-7908-0202-3 |
isbn_ebook | 978-3-7908-2662-3Series ISSN 1431-1941 Series E-ISSN 2197-716X |
issn_series | 1431-1941 |
copyright | Springer-Verlag Berlin Heidelberg 2004 |