Titlebook: Eco-Innovations in Emerging Markets; Analyzing Consumer B Pável Reyes-Mercado Book 2016 The Editor(s) (if applicable) and The Author(s) 201

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The Editor(s) (if applicable) and The Author(s) 2016

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,Unveiling Consumers’ Insights,ontinue with the structural model is determined and hypotheses are tested. A number of post-hoc analyses as confirmatory tetrad analysis, effect size, and predictive relevance tested the quality of the model.

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o-Innovations in Emerging Markets .proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers. .978-1-137-58742-8

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