Titlebook: E-Shock; The electronic shopp Michael Kare-Silver Book 1998 Michael de Kare-Silver 1998 business.marketing.organization.strategy

irreparable

令人不快

Introduction,the retailing of goods and services. There’s a revolution taking shape in how people shop. In just a few years it’s going to reach a significant point in its evolution. Happening with remarkable speed, it’s forecast to reach critical mass and start having a serious impact by around 2005. It’s the ad

开花期女

Overview: The Key Conclusions,een. Bursting onto the scene in 1994 it has caused a major rethink on how to sell products and services to consumers. Many companies are rushing to explore this new opportunity. What potential does it hold, will it impact and if so, when?

肌肉

Learning from the Pioneers in Electronic Selling,vestigation. It’s developing in profile from a pet project for the marketing department to an opportunity that the whole organisation (especially in the areas of marketing, logistics and systems) will need to come to terms with and integrate into future plans.

令人作呕

Future Growth of Electronic Shopping: Look Out for 2005!,s? All the evidence is pointing to around the middle of the next decade, to c.2005. By that stage it looks as though there will be sufficient infrastructure and technology in place, experimentation and improvement will have reached a point of maturity — though still far from complete — and consumer

轻浮思想

The ES Test: How to Tell How Much Your Business is Going to be Affected,viously susceptible that they can be readily sold on-line without any noticeable loss of value-added? Can those be easily identified? In contrast are there other products whose characteristics demand such a personal involvement and physical interaction that electronic selling is never likely to make

Gyrate

Rapidly Improving Technology Meets Growing Consumer Demand,sumer who is self-confident and assertive about what they need, is demanding in terms of service and information and is prepared to proactively search out for value and for suppliers who will deliver the services that are required.

LATER

Mosaic

改变

How Can Manufacturers Respond?,ng. All that is now required is a satisfactory infrastructure that can reassure consumers that their privacy will still be protected, their payment methods secure, that shopping in cyberspace will be as safe as anywhere else. This necessary reassurance is the final piece in the jigsaw. It will be th