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Titlebook: E-Shock; The electronic shopp Michael Kare-Silver Book 1998 Michael de Kare-Silver 1998 business.marketing.organization.strategy

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书目名称E-Shock
副标题The electronic shopp
编辑Michael Kare-Silver
视频video
图书封面Titlebook: E-Shock; The electronic shopp Michael Kare-Silver Book 1998 Michael de Kare-Silver 1998 business.marketing.organization.strategy
描述Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
出版日期Book 1998
关键词business; marketing; organization; strategy
版次1
doihttps://doi.org/10.1007/978-1-349-14774-8
isbn_softcover978-1-349-14776-2
isbn_ebook978-1-349-14774-8
copyrightMichael de Kare-Silver 1998
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on flexibility and faster response. Forrester Research, who have been closely monitoring the progress of electronic commerce, believe the new strategies required will cause ‘massive disruption and will challenge many corporations’ basic operating model’.
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