书目名称 | E-Commerce Strategy | 编辑 | Zheng Qin,Yang Chang,Fengxiang Li | 视频video | | 概述 | Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise.Introduce emphatically Chinese strategic situations.Based on cases, use comparative study methods, com | 图书封面 |  | 描述 | .E-Commerce Strategy. builds awareness and sharpens readers‘ understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers..Prof. .Zheng Qin. is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. .Shundong Li. is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. .Yang Chang. and Dr. .Fengxiang Li. are both Research Assistants at the School of Software, Tsinghua University, China.. | 出版日期 | Book 2014 | 关键词 | E-commerce strategic applications; E-commerce strategy; E-commerce strategy comparisons; E-commerce tec | 版次 | 1 | doi | https://doi.org/10.1007/978-3-642-39414-0 | isbn_ebook | 978-3-642-39414-0 | copyright | Zhejiang University Press, Hangzhou and Springer-Verlag GmbH Berlin Heidelberg 2014 |
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