书目名称 | Digital Product Management |
副标题 | Frameworks – Tools – |
编辑 | Sascha Hoffmann |
视频video | http://file.papertrans.cn/285/284726/284726.mp4 |
概述 | Concrete and up-to-date tips and tools from versatile experts in digital product management.Everything you need to get started and develop your career in digital product management.Significantly expan |
图书封面 |  |
描述 | .The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). .In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. .A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.."The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management.". .Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de."The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." .Cord Grünewald, CPO Kleinanzeigen.From the content:. Introduction to Digital P |
出版日期 | Book 20241st edition |
关键词 | Product Management; Product Owner; OKR-Modell; Agile product development Scrum, Kanban; Lateral Leadersh |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-44276-7 |
isbn_softcover | 978-3-658-44275-0 |
isbn_ebook | 978-3-658-44276-7 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |