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Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde

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发表于 2025-3-21 19:58:11 | 显示全部楼层 |阅读模式
书目名称Digital Product Management
副标题Frameworks – Tools –
编辑Sascha Hoffmann
视频videohttp://file.papertrans.cn/285/284726/284726.mp4
概述Concrete and up-to-date tips and tools from versatile experts in digital product management.Everything you need to get started and develop your career in digital product management.Significantly expan
图书封面Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde
描述.The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). .In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. .A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.."The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management.". .Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de."The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." .Cord Grünewald, CPO Kleinanzeigen.From the content:. Introduction to Digital P
出版日期Book 20241st edition
关键词Product Management; Product Owner; OKR-Modell; Agile product development Scrum, Kanban; Lateral Leadersh
版次1
doihttps://doi.org/10.1007/978-3-658-44276-7
isbn_softcover978-3-658-44275-0
isbn_ebook978-3-658-44276-7
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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Product Discovery,n an interdisciplinary team, of a Product Discovery are explained. Following this, the differences between a project-based and a continuous Discovery are presented, before individual Discovery frameworks and tools are introduced. The article concludes with some practical tips for implementing a Product Discovery.
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Product Changes,shitstorm”. There are several reasons for this, and psychology plays an important role. But there are also means and ways to confront the resistances of the users, reduce them, and in the best case, completely eliminate them.
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Alignment,ement, such as an ideally autonomous iterative working method as a product team or efficient decision-making. The following article describes in more detail why and in which situations alignment is important and how to achieve it.
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