Titlebook: Dynamic Models of Advertising Competition; Gary M. Erickson Book 2003Latest edition Springer Science+Business Media New York 2003 Advertis

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Analysis of a Lanchester Triopoly,In this chapter, and the next two, we analyze competitive advertising situations involving three competitors. The move beyond three competitors generates analytical difficulties in developing closed-loop strategies, due to the presence of multiple market share state variables, and a different analytical approach is needed.

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International Series in Quantitative Marketinghttp://image.papertrans.cn/e/image/283672.jpg

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Dynamic Models of Advertising Competition978-1-4615-1031-4Series ISSN 0923-6716 Series E-ISSN 2199-1057

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Ausblick,We have for competitor 1. and for competitor 2 . The parameters .. and .. represent the economic values of market shares for competitors 1 and 2, respectively. Also, . is the discount rate, assumed equivalent for the two competitors.

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Gütermarktorientiertes Umweltmanagementence” that indicate that a competitor’s existing customers are assumed to be a positive factor in attracting new customers from the part of the market that are not currently customers of any of the competitors. Advertising is assumed to exert an “external influence” on currently uncommitted customers.

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https://doi.org/10.1007/978-1-4615-1031-4Advertising; Import; competition; dynamic models; modeling; research; strategy; value-at-risk

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