Titlebook: Driving Demand; Transforming B2B Mar Carlos Hidalgo Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Demand generation.market

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Pertti Lappalainen,Martti Siisiäinending marketing automation and CRM tools, had invested significantly in marketing campaigns and the development of content, and had worked with three different agencies over the previous three years. In their words, they “had very little to show for it.” Our meeting was the result of their team atten

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Visuelles Wissen und Bilder des Sozialenop answer was “We do not have the right processes.”. Fast-forward to 2015, and we find that many organizations are still struggling with changing their lead management process. As a result, they are also struggling to take advantage of increased demand generation budgets and marketing automation. Ha