Titlebook: Driving Demand; Transforming B2B Mar Carlos Hidalgo Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Demand generation.market

连续不断

书目名称Driving Demand影响因子(影响力)




书目名称Driving Demand影响因子(影响力)学科排名




书目名称Driving Demand网络公开度




书目名称Driving Demand网络公开度学科排名




书目名称Driving Demand被引频次




书目名称Driving Demand被引频次学科排名




书目名称Driving Demand年度引用




书目名称Driving Demand年度引用学科排名




书目名称Driving Demand读者反馈




书目名称Driving Demand读者反馈学科排名

分发

https://doi.org/10.1057/9781137526809Demand generation; marketing; sales; B2B; brand; business; change management; Content Marketing; direct mark

领袖气质

Loathe

Carlos HidalgoIn today‘s digital world everything on the internet or in social media is content, yet it comes from so many places within a company or organization that it is difficult to keep consistent and the end

直觉好

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柱廊

Measuring for Success,g company told me the biggest struggle his teams currently face is “proving the value of their demand generation activities.” And he is not alone. In a study conducted by the ITSMA and VisionEdge Marketing, only 26 percent of B2B organizations reported to be “able to measure and report on the contributions of the program to the business.”

柱廊

The Need for Change,There are three fundamental reasons why B2B marketing leaders need to embrace change—our buyers require it, our organizations need it, and never before have demand generation professionals been better equipped to do it.

Enervate

Change Ahead,utives and 96 percent of them either agreed or strongly agreed that “The pace of change in technology and marketing will continue to accelerate.”. In essence, we are still in the early stages of what lies ahead in this age of modern marketing.

讥讽

Demand Process Glossary,rms will help as you, the reader, apply the concepts that have been detailed in this book and aid you in changing the approach your organization takes to demand generation. Below is a glossary of terms that will serve as a reference as your organization begins the journey toward change management and Demand Process Transformation.

山间窄路

Wissen, Kommunikation und Gesellschaftg company told me the biggest struggle his teams currently face is “proving the value of their demand generation activities.” And he is not alone. In a study conducted by the ITSMA and VisionEdge Marketing, only 26 percent of B2B organizations reported to be “able to measure and report on the contributions of the program to the business.”