| 书目名称 | Doomed to Internationalization and Modernization of Corporate Culture |
| 副标题 | The Russian Experien |
| 编辑 | Ghenadie Anghel |
| 视频video | |
| 概述 | Globalization internationalization overseas subsidiaries Corporate culture intercultural interaction.National culture local adaptation.Modernization of corporate values as result of internationalizati |
| 图书封面 |  |
| 描述 | .What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions. . |
| 出版日期 | Book 2012 |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8349-3498-7 |
| isbn_softcover | 978-3-8349-3497-0 |
| isbn_ebook | 978-3-8349-3498-7 |
| copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012 |
发表于 2025-3-21 17:55:58
