Titlebook: Donald Trump and the Branding of the American Presidency; The President of Seg Kenneth M. Cosgrove Book 2022 The Editor(s) (if applicable)

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Die Modellierung umweltbedingter Konflikteence can be achieved even in an overcrowded political marketplace. Trump gained a tactical advantage because most of his contemporaries in both parties were not using branding in a fashion similar to the way in which Trump was using it.

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Kenneth M. CosgroveProvides an extensive examination of the Trump phenomenon from political marketing perspective.Considers the impact of political marketing on American politics and culture.Explains how branding & segm

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Die Modellierung umweltbedingter Konfliktepaign and in office, and introduces the concepts of brand omnipresence and sticky branding. Donald Trump represents something different in American politics: a politician who developed a multi-platform commercial and celebrity brand and then applied it to politics. Trump shows how a modern political

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https://doi.org/10.1007/978-3-642-72059-8ers. Cosgrove argues that Trump’s class-based politics, brand persona, and policies are upending the status quo by expanding the backgrounds that political leaders come from and the political products on offer to Americans. Just like Colin Kaepernick and Nike’s ad campaigns show, the omnipresent Tru

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Springer Series in Chemical Physicssulted from gaining earned media and using social media to build strong customer relationships. Trump’s team used analytics to win efficiently meaning their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being

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