Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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Using AI to Personalise Emotionally Appealing Advertisementics making up a more significant part of big data use in sales and marketing and GDPR ensures data are legitimately collected and processed, there are practical implications for Managers as well. Acknowledging that this is a conceptual model, the critical challenges are presented. This is open for f

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Psychological Analytics Based Technology Adoption Model for Effective Educational Marketingtrack of the latest demand of consumers to stay ahead of the competition and provide value-laden career-specific courses. This chapter builds a conceptual model for exploring the factors affecting the choice of technical online courses related to career choices with the notion that the concepts of p

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2522-5006 oods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and res978-3-030-24376-0978-3-030-24374-6Series ISSN 2522-5006 Series E-ISSN 2522-5014

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Vasileios Symeonidis,Irma Eloffom social media, companies can produce valuable insights which can help enhance marketing strategies in promoting their products/services. Thus, the aim of this chapter is to provide a review of ROI in social media marketing with a particular focus on intangible outcomes such as brand awareness, customer engagement/relationship and eWOM.

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Maarten J. Verkerk,Jan Hooglandrience with social media. Furthermore, Saudi customers’ behaviour towards social commerce adoption would differ according to their gender. However, the educational level does not affect Saudi customers’ behavioural intention and usage behaviour of social commerce adoption.

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明智的人

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Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabiarience with social media. Furthermore, Saudi customers’ behaviour towards social commerce adoption would differ according to their gender. However, the educational level does not affect Saudi customers’ behavioural intention and usage behaviour of social commerce adoption.