Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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书目名称Digital and Social Media Marketing影响因子(影响力)




书目名称Digital and Social Media Marketing影响因子(影响力)学科排名




书目名称Digital and Social Media Marketing网络公开度




书目名称Digital and Social Media Marketing网络公开度学科排名




书目名称Digital and Social Media Marketing被引频次




书目名称Digital and Social Media Marketing被引频次学科排名




书目名称Digital and Social Media Marketing年度引用




书目名称Digital and Social Media Marketing年度引用学科排名




书目名称Digital and Social Media Marketing读者反馈




书目名称Digital and Social Media Marketing读者反馈学科排名

食料

Ulrike Gelbmann,Christian Pirkerreviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.

联邦

Shaping an Inclusive Energy Transitionwe are focusing on understanding what stops customers at collectivist cultures from using such services. We are focusing on materialism as a potential value that might hinder customer’s willingness to adopt CC.

观察

Limited

https://doi.org/10.1007/978-3-031-20518-7ics making up a more significant part of big data use in sales and marketing and GDPR ensures data are legitimately collected and processed, there are practical implications for Managers as well. Acknowledging that this is a conceptual model, the critical challenges are presented. This is open for f

Androgen

Androgen

Martha Georgiou,Matina Moshogianni benefits on the one hand and exploration to revert from technology to complete abandoning of technology on the other. The conceptual underpinning presented and analysed in this chapter advances the scholarship of technology adoption, adaptation and appropriation in entirety and provides useful dire

enflame

Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.

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相一致

Persona Classification of Celebrity Twitter Usersn into six predefined categories and (2) Generating a category if the tweet does not belong to any defined category. The first kind of classification has been done in three different ways; by individually applying Naïve Bayes, Decision Tree, and Support Vector Machine. For generating a new category,