Titlebook: Digital Wine; How QR Codes Facilit Tara Brabazon,Mick Winter,Bryn Gandy Book 2014 The Author(s) 2014 Aotearoa Wine Producers and QR Codes.D

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Tara Brabazon,Mick Winter,Bryn GandyShows how digital technology in the form of QR codes facilitates Wine Distribution.Demonstrates and applies how opportunities brought about by QR codes provide information about wine and winemakers.Ap

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SpringerBriefs in Businesshttp://image.papertrans.cn/d/image/279899.jpg

没有希望

Shakespeare and the Theatrical Eventip, industrialization, post-industrialization and the “new economy” are in flux. Japanization—the long-term stagnation of economies—is spreading beyond the nation that gave its name to this deep, sustained, and troubling mode of financial crisis. Cities and regions already struggling before 2008 now

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反对

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Graham Holderness,Nick Potter,John Turnerrnational creative industries. Yet this success is recent and of a scale that has moved the industry into the ultra-premium branding. New Zealand has all the characteristics required for a successful QR-enabled campaign for international wine marketing.

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Graham Holderness,Nick Potter,John Turnernacted to develop export markets for film, design, tourism, and music. Wine is incredibly important to this narrative. From 2000, scholars recognized the power and value of this external brand management of New Zealand Wine.