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Titlebook: Digital Wine; How QR Codes Facilit Tara Brabazon,Mick Winter,Bryn Gandy Book 2014 The Author(s) 2014 Aotearoa Wine Producers and QR Codes.D

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发表于 2025-3-21 16:52:15 | 显示全部楼层 |阅读模式
书目名称Digital Wine
副标题How QR Codes Facilit
编辑Tara Brabazon,Mick Winter,Bryn Gandy
视频video
概述Shows how digital technology in the form of QR codes facilitates Wine Distribution.Demonstrates and applies how opportunities brought about by QR codes provide information about wine and winemakers.Ap
丛书名称SpringerBriefs in Business
图书封面Titlebook: Digital Wine; How QR Codes Facilit Tara Brabazon,Mick Winter,Bryn Gandy Book 2014 The Author(s) 2014 Aotearoa Wine Producers and QR Codes.D
描述This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how Q
出版日期Book 2014
关键词Aotearoa Wine Producers and QR Codes; Digital Technology and Wine Distribution; Digital Wine; Geosocial
版次1
doihttps://doi.org/10.1007/978-981-287-059-9
isbn_softcover978-981-287-058-2
isbn_ebook978-981-287-059-9Series ISSN 2191-5482 Series E-ISSN 2191-5490
issn_series 2191-5482
copyrightThe Author(s) 2014
The information of publication is updating

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发表于 2025-3-21 23:23:39 | 显示全部楼层
QR Codes and the Dialogue Between Analogue and Digitaltickets. There are key differences that will be revealed through this chapter. But the most important advantage is that the QR Code can carry more information in a smaller space, because they can be read vertically and horizontally. Further, they can be read at multiple angles, with the algorithm us
发表于 2025-3-22 01:28:42 | 显示全部楼层
Form Follows Function: How to Use QR Codestions are tethered to the proliferation of Internet-connected smartphones. Every new smartphone either comes with, or can easily download at no cost, one or more applications that scan, decode, and fulfill the instructions of a QR Code.
发表于 2025-3-22 08:29:24 | 显示全部楼层
Disintermediation and Reintermediation: From Professional to Amateur to Professional understandable, manageable and searchable. However, Google’s early algorithm assembled its ranking through the number of links that go into that website and the number of links that fan out of that website.
发表于 2025-3-22 11:45:32 | 显示全部楼层
Social Networking: Moving Beyond Space and Timee of social media. The objective of communication in its many forms is to create human connection. Digital communication is part of that desire for connection. Technology is just technology. Computer networks are just networks. QR Codes are simply QR Codes. But how they are used to build human relat
发表于 2025-3-22 13:23:30 | 显示全部楼层
QR Codes and Wine Mediay buy the product on the shelf for its particular use; they buy its .. Importantly, considering the arguments made in our last sections about matching the correct platform with the appropriate information and the precise audience, these ‘customers’ or ‘people’ who purchase wine must be carefully loc
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发表于 2025-3-22 23:07:38 | 显示全部楼层
100 % Pure New Zealandnacted to develop export markets for film, design, tourism, and music. Wine is incredibly important to this narrative. From 2000, scholars recognized the power and value of this external brand management of New Zealand Wine.
发表于 2025-3-23 02:56:50 | 显示全部楼层
Conclusionanguages and—since 2008—must be entrepreneurial rather than subsidized. Infrastructure funding is declining and national, state, or provincial support is reduced. Therefore, strategies must be implemented that add great value to the product economically, socially, and in terms of sustainability, at
发表于 2025-3-23 09:16:51 | 显示全部楼层
Book 2014 sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduct
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