书目名称 | Digital Wine | 副标题 | How QR Codes Facilit | 编辑 | Tara Brabazon,Mick Winter,Bryn Gandy | 视频video | | 概述 | Shows how digital technology in the form of QR codes facilitates Wine Distribution.Demonstrates and applies how opportunities brought about by QR codes provide information about wine and winemakers.Ap | 丛书名称 | SpringerBriefs in Business | 图书封面 |  | 描述 | This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how Q | 出版日期 | Book 2014 | 关键词 | Aotearoa Wine Producers and QR Codes; Digital Technology and Wine Distribution; Digital Wine; Geosocial | 版次 | 1 | doi | https://doi.org/10.1007/978-981-287-059-9 | isbn_softcover | 978-981-287-058-2 | isbn_ebook | 978-981-287-059-9Series ISSN 2191-5482 Series E-ISSN 2191-5490 | issn_series | 2191-5482 | copyright | The Author(s) 2014 |
The information of publication is updating
|
|