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Titlebook: Digital Transformation in Business and Society; Theory and Cases Babu George,Justin Paul Book 2020 The Editor(s) (if applicable) and The Au

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The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations,en by digital and green technologies, today’s cities are becoming smarter and sustainable, attracting a new generation of digitally savvy yet ecologically conscious travellers. This study provides a conceptual overview of the connection between technology and sustainability in urban tourism contexts
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ns.Weaves together a comprehensive assessment of digital tim.The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our
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Book 2020amics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantag
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Social Media Technologies and Export Marketing,esource combinations enabling firms to achieve export performance. It further introduces export relationship performance as a dimension for evaluating the performance of exporting small- and medium-scale enterprises on social media. Additionally, the chapter presents a framework on social media export marketing performance capabilities.
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Digital Finance for Financial Inclusion and Inclusive Growth,ial services, strategies for its effective delivery to the poor and the risks involved in digital financial inclusion. Secondly, this study adds to the existing literatures on emerging digital finance and financial inclusion, which will enable academics and researchers to attend to the effects of digital financial services on financial inclusion.
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