Titlebook: Digital Transformation in Business and Society; Theory and Cases Babu George,Justin Paul Book 2020 The Editor(s) (if applicable) and The Au

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Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Gene and make the brand go viral. This study, therefore, identifies a series of available strategies for harnessing the power of the social media for firms to stimulate their marketing efforts. Firstly, as with any communication exercise, it is necessary to plan social media marketing campaigns extensiv

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Social Media Technologies and Export Marketing, it is integrated with other strategic resources. Using the resource-advantage theory, this chapter seeks to address the question on the appropriate resource combinations enabling firms to achieve export performance. It further introduces export relationship performance as a dimension for evaluating

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Data Analytics and Predictive Analytics: How Technology Fits into the Equation,ir benefits. Technology is becoming more integrated into daily life, and the amount of data that is obtained and processed by that technology is quite robust. Most people with accounts that are connected to the Internet have their data collected by these companies. Then, they either package and sell

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Digital Finance for Financial Inclusion and Inclusive Growth,g and emerging economies. The findings of this study can help policy makers to understand the issues related to the prompt expansion of digital financial services, strategies for its effective delivery to the poor and the risks involved in digital financial inclusion. Secondly, this study adds to th

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Understanding Consumer Behavior in Technology-Mediated Spaces,. In terms of the former, in order to respond to the alterations in the technological environment, and ultimately, to stay ahead of the competition, firms have been making continuous attempts to fit their internal resources and competencies with the external circumstances. Concerning the latter, hav

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An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates,n of datasets by the government bodies via dedicated online portals in a bid to promote citizen participation, administrative transparency and administrative efficiency. Hitherto, the datasets were stored in government repositories and remained inaccessible to the public. It is anticipated that the

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