Titlebook: Digital Strategies in a Global Market; Navigating the Fourt Natalia Konina Book 2021 The Editor(s) (if applicable) and The Author(s), under

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Digital Transformation Strategies of Oil and Gas Companies: Preparing for the Fourth Industrial Revoblem, digitalization as a whole has a positive impact on the management of oil and gas companies, increasing their effectiveness. Thus, this article is of practical value for oil and gas companies in terms of improving their planning, coordination, and control systems. The results of the article ca

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On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce, evaluates the return on short-term financial investments, and not those costs that become extended over a long period. As such, other methods should be considered—in particular, those based on accounting—for finding those customers that regularly make purchases from a particular seller. The authors

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Retail Business Models in the Era of the Fourth Industrial Revolution, as the benefits that ecosystem participants enjoy. The author emphasizes the significance of ecosystems that allow value to increase without the owner’s participation. Ecosystems are time and labour saving, thus offer endless opportunities. In conclusion, the author points out that digital technolo

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Digital Tools in Empirical Marketing Strategies of Global Hotel Companies,f this study is to evaluate current experiences global hotel chains have had implementing digital tools. Having used digital tools to conduct a system analysis, the paper describes the results, identifies the key digital channels being used to interact with the consumer, and determines both the exis