Titlebook: Digital Strategies in a Global Market; Navigating the Fourt Natalia Konina Book 2021 The Editor(s) (if applicable) and The Author(s), under

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The Fourth Industrial Revolution and the New Paradigm of Corporate Governance,rt of a company’s business strategy, in the activities of its board of directors. In the era of the Fourth Industrial Revolution the transformation of business models and sectors of the economy creates new opportunities and risks; however, such transformations are essential to determine the new logi

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Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marhor describes the capabilities of business analytics, such as data and application integration solutions, which transform data and information into knowledge, as well as more versatile data analysis tools. The author also specifies the distinguishing features of the term Big Data Technologies. Clari

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On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce,ach to determining cost-effectiveness. When organizing sales in new markets, the most significant consideration is the charges companies levy for advertising and marketing. When entering the foreign markets, however, the seller’s tasks become more complicated, as it is necessary to take into account

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The Fourth Industrial Revolution and Digital Platforms as a Strategic Vector of Global Agribusinessw strategies in the agribusiness sector. The article sets out to reveal new general tendencies for developing new digital platforms in the era of the Fourth Industrial Revolution, as well as for the way the agribusiness sector is adapting to the requirements of the digital economy. The authors point

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Digital Transformation of Marketing Strategy of Western Firms in Chinese Cosmetic Market,es are influenced by digital trends in the economy, and largely aim their campaigns at the millennial generation, which is the predominant demographic of their target audience, and requires digitalization in both the tools and methods of communication and distribution. The main aim the article is to