Titlebook: Digital Pricing; A Guide to Strategic Frank Frohmann Book 2023 Springer Nature Switzerland AG 2023 Basics of price management.Digitalizatio

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978-3-031-24593-0Springer Nature Switzerland AG 2023

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Characteristics of Digital Pricing,characteristics and framework conditions of digital offerings are of great importance for pricing. They must be taken into account when defining the pricing strategy and designing price structures. The strongest overall effect of digitization on pricing is a significant increase in price and value transparency.

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2192-8096 industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism..978-3-031-24593-0978-3-031-24591-6Series ISSN 2192-8096 Series E-ISSN 2192-810X

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https://doi.org/10.1007/978-3-642-65384-1eption is the starting point for pricing, professional price management must necessarily begin with the higher-level business model (level 1). However, the linkage occurs in both directions. Creative pricing measures are one of the numerous examples of this principle. Innovative price models not onl

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Russian-English Translators Dictionary even better. It should be noted, however, that the complexity of the price structure can still be grasped by the buyer. The more similar customers, products, timing and/or sales channels are and the more different the prices at the same time, the higher the risk potential for the companies.

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Russian-English Translators Dictionarypsychology are assigned to the point in the pricing process where they can be applied in terms of process sequence and content. The focus is on the key decision fields in price management that relate to interactions with customers—the process challenges “structure” and “implementation” and their det