| 书目名称 | Digital Pricing |
| 副标题 | A Guide to Strategic |
| 编辑 | Frank Frohmann |
| 视频video | |
| 概述 | Comprehensively presents the impact of digitalization on price management.Clearly demarcates and methodically links business model, revenue model, and pricing process.Integrates behavioral insights in |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.. |
| 出版日期 | Book 2023 |
| 关键词 | Basics of price management; Digitalization of pricing; Dynamic pricing using algorithms; Strategic pric |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-24591-6 |
| isbn_softcover | 978-3-031-24593-0 |
| isbn_ebook | 978-3-031-24591-6Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Nature Switzerland AG 2023 |
发表于 2025-3-21 16:54:41
